People in marketing face mounting pressure to produce more content across an increasing number of advertising channels and formats. An ad campaign that previously might have used 200 assets now uses 4,000, but the number of creative employees has, at best, stayed the same, said Dan Oros, CEO of ...
We’re less than 6,500 hours from the single most significant third-party signal loss our industry has faced: the end of the Chrome third-party cookie. And it’s time for us all to stop hopping from lily pad to lily pad looking for Band-Aids. There are proven solutions to this signal loss – ...
Did you hear that? It was Netflix breathing a sigh of relief, because its ad-supported tier is finally gaining some traction. Netflix credits its 1-year-old ads business for higher-than-expected subscriber growth. The streamer added 8.8 million members in Q3, compared with just 2.4 million this ...
“Excuse me, I’ll be right back. I just need to leave for a few minutes.” An air raid siren, one of many, sounded in Ramat Gan, a city that borders Tel Aviv to the south, during a Zoom call last week between INCRMNTAL, an incrementality startup based in Israel, and one of its US-based partn...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Reels? Meta is struggling to convince advertisers that Reels can be a valuable marketing channel, The Information reports. Since Reels is more of a branding play, it doesn’t fit neatly within the broader Fa...
Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users by offering a lower-cost option – and, so far, the approach seems to be working. Netflix told investors during the company’s earnings call on Wednesday that a jump in ...
Despite all the talk about digital-style ad targeting on CTV, most buys are still happening on broad demos. More advanced targeting requires exponentially more data than demo-based targeting, including new identifiers and outcomes-based data, such as sales and conversions. Ensuring all that data...
Consolidation in programmatic is taking many forms. Acquisitions, bankruptcies and mergers are reducing the number of DSPs and SSPs; supply-path optimization is cutting down reselling, which means less companies are touching each impression; and DSPs are going direct to publishers, while SSPs ar...
IPG is floundering. The agency holding company was roughed up in the first two quarters of 2023, and its organic revenue growth declined by 0.4%, with a 1.2% decrease in the US, according to an earnings report on Friday. IPG shares dropped more than 5% Friday morning following its earnings call....
